Entrevias
BRAND AND VISUAL LANGUAGE
Entrevias, the new concessionaire of highways in São Paulo, came to life with the mission to bring people closer to their destinations to live what really matters. The brand needed an image that reflected its human and generous side. With a road-inspired symbol and a rounded and friendly logotype, we have created a brand that represents care and efficiency at the same time.
Logotype Construction and brand variations.
Brand Applications
Fleet, Uniforms and Road signs.
Team: Lilian Raco, Carol Peixoto, Deborah Isnard,
Fernanda Xavier and Marcela Mingozzi
My Role: Creative Coordinator
Logo Design, development and unfolding of the Visual Identity, Brandbook and all applications.
| Project done for Cravo Ofício
May 2017 |